If you are an online marketer looking out for a platform to give your business the real boost, then, Google+ Pages, can serve you best. Launched on November 7th 2011, these pages have now opened up all the exclusive communication lines for your business, to reach out to your customers and clients, something which all online marketers always ideated about. Google now allows marketing business brands and has actually taken an initiative to transform Google+ into a much needed commercially inclined network. By also enabling non-human participation, Google has brought about a complete metamorphosis of the face and fate of online marketing methodologies.Now, Google+ pages will not only give you an effective means of direct business communications, but, having a profile on Google+ pages with a +1 button on your page, will also boost your site up, in the SERPS, providing it with a high valuable backlink, which is very crucial when it comes to online marketing. Apart from providing you with a customizable enclosure to market your product, it will also enable you to track down your opponents along with their product updates and strategies. You can also think of getting real time feedback from clients and customers, directly from your target zones, if in case there is a new product you might be thinking of experimenting with. Google+ pages program now features user defined Hangout Areas, to capacitate you to interact with your fans and followers, when it comes to product improvisations and developments.Teamed up with Google Circles pages, you can now choose to target your brand advertisements only at a limited group of prospective clients and interested customers, rather than having them generalized for the entire online market. It is now time for you to implement assorted marketing strategies depending upon the group of people you will be dealing with, and also their varied views about your product. Thus, facilitating you with an option of Tailored Ad Usage, Google+ provides you with a dynamic market, especially when you are aiming your ads at your followers on Google+, who are well acquainted with you and your product as well.Today, if you are lucky enough to survive the random rollout by Google to shortlist businesses, you can gain access to Google+ to create your own business account and have a commercially usable Google+ page for yourself. Next, you are asked to choose the type of page you would like to create. From a list of 5 different categories like local, brand, company and arts, you are instructed to choose any one, to suit your requirements, and there you are with a brand new Google+ page to your name.Google, with its well deserved high rising reputation in the World Wide Web, undoubtedly dominates the online market. Having read this, if you are an online marketer out there looking out for a state-of-the-art customizable marketing domain for your product, then you cannot really afford to lose this opportunity to have your product reach out to the world and become famous, using the Google+ business pages.
Here is something many entrepreneurs need to understand when it comes to marketing: there is no such thing as guaranteed results.There are too many factors about your marketing campaign that no one can control. Among them, there is the behavior of the overall market, competitive pricing, demand for offers like yours, current events, and others.It would be anti-ethical for any marketing agency or freelancer to guarantee ABC results if you invest XYZ amount of money. But it does not mean that there are not ways to get the most out of your marketing budget (according to the circumstances).Here are seven ways you can maximize your marketing efforts – whether we are in a recession or a booming period.Do Not Confuse Marketing with NetworkingIf you are marketing your business, you need to understand the difference between connecting and communicating with your community and sharing / promoting your business.Do not take to social media or networking events to present your sales pitch right away. People do not like it when you sell stuff to them. Instead, connect first by hearing about their problems, and communicate with them in ways they can solve those problems.There will be time for you to promote and share on social media and at networking events. But you need to build a relationship first. That way, your audience would not feel like you are selling to them, but that they are taking advice. Because they trust you.Market EfficientlyI am a firm believer in A/B testing. It is the best way to keep your marketing campaigns rolling and not waste your budget.You do not want to throw money away with marketing that is not appealing to your market. That is why it is imperative that you constantly test your letters, ads, and emails to see what is getting the attention of the market, and what is persuading them into buying.Cut What Does Not WorkOnce you start testing your marketing efforts, you will know what to keep and what to drop.You do not need to be everywhere at once. You need to be where your market wants you to be.Do not waste your time on Facebook if the people are not responding. Stop sending letters if there are no sales coming from them. And please, do not waste two million dollars on a TV spot that won’t produce any ROI.Inbound Marketing vs Outbound MarketingI believe both inbound and outbound marketing have a place and are beneficial to every business. But they have their place in the marketing process.Outbound marketing should be the focus when you are starting out. You need to let people know that you are there to help them. Thus, you should be sending emails, making phone calls, and making the first step to connect with the market.Once you have set up a reputation for your business, then inbound marketing takes over. Because people will be looking for you. They will look at your website, your blog, and your social media channels.So, do not disregard either marketing strategy. Just place them correctly according to the level of growth of your business. Outbound marketing when you are looking to prove yourself, and inbound marketing when you have an established name in the market.Cold Calling as a Marketing TacticMost people are afraid of cold calling. Honestly, I believe “terrified” is a more proper term.That is the reason many dismiss this tactic from their marketing strategy. But I think cold calling is as practical a marketing tactic as any of the others.You need to make that first connection. And if the market is not coming to you, you might as well go to them.And cold calling is not as bad as people make it out to be.All you need is a good script and some thick skin (to handle rejection). And after a couple of times doing it, you will feel comfortable approaching targets and converting them into leads.Hire ProfessionalsYou can divide any marketing campaign into three facets: strategy, content, and design.If you have experience in marketing planning, website design, and copy and content writing – then, by all means, go for it. Although I would recommend getting a critique from a professional on each, just to go safely.But, if you are marketing your business, and have no prior planning, writing, or designing experience, your best bet is to hire professionals for each endeavor. They will know what to do to present your product in the most appealing way possible to your market.There is also the choice of learning things yourself, but if time is not on your side, then I suggest hiring the professionals anyway until you can take over after getting some marketing seasoning.Plan Your MarketingYou might have expected this to be tip number one. But I wanted to make sure you understood some things before we got into time management.But now that we got the small details explained, here is a template to develop a weekly marketing schedule:Mondays: Market research to find targetsTuesdays: ProspectingWednesdays: Content marketingThursdays: AutomationFridays: Website updatesEvery day: Networking on Twitter and LinkedInMake sure to separate (at least) an hour every workday to do your marketing. You can perform a marketing task each day to keep your efforts moving. Also, make room for at least half an hour of networking – online or in person.
Giving and receiving gifts are some of the good gestures people of all races and cultures show among themselves. Giving gift is a sign of large heartedness and good wishes towards the recipient of the gifts. The types of gifts people give to others are determined by events or occasions. For example, people give birthday presents to their friends or family members on their birthdays. Some give gifts to their loved ones on their wedding day or on the anniversary of their wedding. There is a lot of exchange of gifts among friends and family members during the Christmas season. Mothers receive gifts on mothers’ day and so do fathers on fathers’ day. Besides these special occasions and events some people extend this good gesture of giving gifts to their friends and family members that are expecting new babies. Many pregnant women have baby showers organized for them by their friends and families or even their colleagues at their work places.What You Can Give Any Pregnant Woman as a Baby Shower GiftThe reason behind giving gifts to expectant mothers is to help them deflate the cost of welcoming and caring for their newborn babies. The types of gift most appropriate to give to any expectant mother are non-perishable baby products or baby accessories. You can give a pregnant woman couple of baby dresses if you know the gender of the unborn baby, otherwise it may be a good idea to buy gender neutral baby clothing such as bodysuits, infant t-shirts, baby hoodies and gowns, newborn leggings or hats. Aside from giving a pregnant woman baby dresses or infants’ clothing, consider giving baby accessories such as baby blankets, infants’ shoes, bibs and burp clothes, diaper stackers, cloth diapers, bath items and wash clothes. Some of these baby clothes and baby accessories are available in organic form such as organic baby blankets, organic bibs and burp clothes for newborns and so on. Depending on your financial strength you may want to give the expectant mother a bouquet of gifts that contains both infants’ clothes and accessories. You can choose to pick the individual baby items of your choice and form your own baby bouquet gift or you can choose from varieties of bouquet gifts that are available in many on-line clothing stores or brick and mortar stores that have maternity department. Bouquet gifts are very convenient and valuable gifts to give any expectant mother during her baby shower.Give Baby Strings As A Gift To A Pregnant WomanBesides the separate baby items and bouquet gifts mentioned above, another related baby item that will be of great value to any pregnant mother is a baby string. Newborn carrier string is a long woven material a nursing mother can use to carry her infant child in any position of her choice. When a mother carries her child with a newborn wrap string, they both experience increased frequent and uninterrupted bonding between mother and child that is established through intimacy. A mother can breast feed her infant child while carrying the child with the moby carrier wrap string. She can use part of the wrap string to shield her breast feeding activity from public view. This can be very handy when a nursing mother is traveling in a public transport such as airplane, train, bus or even when she is in a public arena. A mother can carry her child with infant wrap string while at the same time performing other house hold chores or taking care of the older siblings of the baby without interrupting the natural bonding of mother and baby.These are some of the gifts ideas you might consider giving to any expectant mother.
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
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What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.